Highlights!
- In partnership for 2.5 years
- Generated 375 opportunities over the last 12 months
- Meetings generate 47% opportunity creation rate
Background
Since their founding Geniusto has transformed the way organizations automate their growth through payment orchestration and omni channel banking platforms.
Geniusto was primarily relying on referrals and PR for the marketing of their products. They wanted to give outbound lead generation a try. Dreamline Digital’s expertise in demand generation made it a clear choice for growth minded Founder Shane Hermans.
Results
Dreamline Digital sculpted the perfect outbound process for Geniusto. Our operations team began a rigorous research session while our content writers wrote targeted sales-focused digital content for email and LinkedIn.
As a team, we began a coordinated, multi-touch campaign that translated into multiple large ticket sales for Geniusto.
We set up over 375 discovery calls for their inside sales team within 12 months, but meetings aren’t a success metric for Dreamline Digital. Revenue opportunities are the accurate measure of success.
Our attention to quality produces industry-leading meeting-to-opportunity rates. Your wins are our wins. 67% of the meetings we set turned into pipeline opportunities for Geniusto.
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