Hiring the right sales team—particularly Sales Development Representatives (SDRs) and Account Executives (AEs)—is critical for B2B success. However, building an in-house team is often costly and inflexible. Salaries, benefits, recruitment, and turnover expenses add up quickly, and the return on investment (ROI) may fall short of expectations.
By using outsourced SDRs and AEs through an on-demand sales marketplace like Dreamline Digital, companies can significantly reduce costs and increase flexibility. This model can save up to 40% compared to in-house hiring, while providing the expertise needed to drive revenue growth. Here’s how outsourced sales talent can help B2B companies cut expenses and achieve higher ROI.
Hiring full-time SDRs and AEs involves more than just base salaries, making it an expensive choice for many businesses.
Account Executives earn an average base salary of $60,000–$80,000 per year (source: Glassdoor), but this figure doesn’t cover additional expenses. With bonuses, benefits, and overhead, the real cost of one AE can reach $100,000–$130,000.
SDRs, who focus on lead generation, earn an average of $45,000–$55,000 per year (source: PayScale). Factoring in benefits, training, and turnover, the cost of each SDR easily totals $70,000–$85,000 annually.
Beyond salaries, in-house hiring brings challenges such as:
These costs add up fast, making it hard for companies to stay flexible. Outsourcing sales roles offers a way to sidestep these expenses.
Using Dreamline Digital’s marketplace to outsource SDRs and AEs offers major cost savings in the following ways:
Outsourced SDRs and AEs work on a performance-based model, so companies pay only for results like meetings booked or deals closed. This approach shifts costs from fixed to variable, reducing financial risk and ensuring efficient use of funds.
Dreamline Digital provides pre-vetted, experienced professionals, eliminating lengthy recruitment and onboarding processes. This allows for rapid campaign launches and reduces costs.
With Dreamline Digital’s marketplace, companies can scale sales efforts up or down based on demand. During peak seasons, businesses can expand their team without long-term commitments; during slower periods, they can reduce costs by scaling back.
Turnover, especially among SDRs, is a significant cost. With Dreamline Digital, companies don’t bear the burden of turnover; if one professional leaves, another from the marketplace can step in, ensuring continuity without added expense.
Outsourcing not only cuts costs but also enhances sales performance, delivering a higher ROI:
With experienced SDRs and AEs ready to deploy, businesses can launch campaigns quickly, reducing time-to-market and accelerating revenue generation.
Dreamline Digital’s talent pool includes highly skilled sales professionals, resulting in higher conversion rates, more sales-qualified leads (SQLs), and faster deal closures.
Dreamline Digital’s platform provides real-time insights into key metrics like SQL rates and revenue generated, enabling companies to make data-driven adjustments for maximum ROI.
A digital banking solutions provider, used Dreamline Digital’s on-demand SDRs for a key product launch. By outsourcing sales talent, the organization achieved a 10x return on investment and reduced its cost per SQL by 40%, freeing up resources to reinvest in product enhancements.
Starting with Dreamline Digital is simple:
Flexibility and efficiency are crucial. By outsourcing SDRs and AEs through Dreamline Digital, B2B companies can cut costs by up to 40%, scale sales teams as needed, and achieve higher ROI. Dreamline Digital’s on-demand marketplace offers a smart, agile approach to sales—helping businesses stay competitive and ready for growth.
